Zeitschriftenartikel

Scholz, M., Schnurbus, J., Haupt, H., Dorner, V., Landherr, A., Probst, F. (2018): Dynamic Effects of User- and Marketer-Generated Content on Consumer Purchase Behavior: Modeling the Hierarchical Structure of Social Media Websites, Decision Support Systems, (113:September), pp. 43-55.
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Ivanova, O., Scholz, M. (2017): How Can Online Marketplaces Reduce Rating Manipulation? A New Approach on Dynamic Aggregation of Online Ratings, Decision Support Systems, (104:December), pp. 64-78.
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Scholz, M., Franz, M., Hinz, O. (2017): Effects of Decision Space Information on MAUT-based Systems that Support Purchase Decision Processes, Decision Support Systems, (97:May), pp. 43-57.
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Scholz, M., Pfeiffer, J., Rothlauf, F. (2017): Using PageRank for Non-Personalized Default Rankings in Dynamic Markets, European Journal of Operational Research, (260:1), pp. 388-401.
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Scholz, M. (2017): Estimating Demand Function Parameters of Mobile Applications, Economics of Innovation and New Technology, (26:7), pp. 621-633.
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Scholz, M., Dorner, V., Schryen, G., Benlian, A. (2017): A configuration-based recommender system for supporting e-commerce decisions, European Journal of Operational Research, (259:1), pp. 205-215.
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Scholz, M. (2016): R Package clickstream - Analyzing Clickstream Data with Markov Chains, Journal of Statistical Software, (74:4), pp. 1-17.
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Scholz, M., Franz, M., Hinz, O. (2016): The Ambiguous Identifier Clustering Technique - A Method for Unobserved Product Heterogeneity in Online Transaction Data, Electronic Markets, (26:2), pp. 143-156.
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Scholz, M. (2016): A Note on the Power of Multiattribute One-Switch Utility Functions, Journal of Multi-Criteria Decision Analysis, (23:1-2), pp. 63-71.
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Scholz, M., Dorner, V., Franz, M., Hinz, O. (2015): Measuring Consumers' Willingness-to-Pay with Utility-based Recommendation Systems, Decision Support Systems, (72:April), pp. 60-71.
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Pfeiffer, J., Scholz, M. (2013): A Low-Effort Recommendation System with High Accuracy - A New Approach with Ranked Pareto-Fronts, Business & Information Systems Engineering, (5:6), pp. 397-408.
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Scholz, M., Dorner, V. (2013): The Recipe for the Perfect Review? An Investigation into the Determinants of Review Helpfulness, Business & Information Systems Engineering, (5:3), pp. 141-151.
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Türk, B., Scholz, M., Berresheim, P. (2012): Measuring Service Quality in Online Luxury Goods Retailing, Journal of Electronic Commerce Research, (13:1), pp. 88-103.
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Konferenzartikel

Scholz, M., Frank, L. (2017): The Effect of Producer Descriptions on Demand of Mobile Applications, European Conference on Information Systems (ECIS), Guimarães, Portugal.

Bergmeier, M., Ivanova, O., Totzek, D., Scholz, M. (2016): What Makes a Hot Deal? Drivers of Deal Popularity in Online Deal Communities, International Conference on Information Systems (ICIS), Dublin, Ireland.

Franz, M., Scholz, M., Hinz, O. (2015): 2D versus 3D Visualizations in Decision Support – The Impact of Decision Makers’ Perceptions, International Conference on Information Systems (ICIS), Fort Worth, USA.

Scholz, M., Lehner, F., Dorner, V. (2014): A Respecification of the DeLone and McLean Model to Measure the Success of an Electronic Mediated Learning Systems, Multikonferenz Wirtschaftsinformatik (MKWI), Paderborn, Germany.

Scholz, M., Dorner, V., Landherr, A., Probst, F. (2013): Awareness, Interest, and Purchase: The Effects of User- and Marketer-Generated Content on Purchase Decision Processes, International Conference on Information Systems (ICIS), Milan, Italy.

Dorner, V., Ivanova, O., Scholz, M. (2013): Think Twice Before You Buy! How Recommendations Affect Three-Stage Purchase Decision Processes, International Conference on Information Systems (ICIS), Milan, Italy.

Dorner, V., Scholz, M. (2013): Predicting and Economically Exploiting Utility Thresholds with Utility-based Recommendation Systems, European Conference on Information Systems, (ECIS), Utrecht, The Netherlands.

Ivanova, O., Scholz, M., Dorner, V. (2013): Does Amazon Scare Off Customers? The Effect of Negative Spotlight Reviews on Purchase Intention, Internationale Tagung Wirtschaftsinformatik (WI2013), Leipzig, Germany.

Scholz, M., Dorner, V. (2012): Estimating Optimal Recommendation Set Sizes for Individual Consumers, International Conference on Information Systems (ICIS), Orlando, USA.

Scholz, M., Haas, N. (2011): Determinants of Reverse Auction Results - An Empirical Examination of Freelancer.com, European Conference on Information Systems (ECIS), Helsinki, Finland.

Giamattei, M., Scholz, M. (2010): Exploiting Correspondence Analysis to Visualize Product Spaces, 7th Conference of the Italian Chapter of AIS, Naples, Italy.

Scholz, M. (2010): Identifying Recommendable Products based on Signal Detection Theory, 15th IFIP WG8.3 International Conference on Decision Support Systems, Lisbon, Portugal.

Scholz, M. (2010): Implications of Consumer Information Behaviour to Construct Utility-based Recommender Systems - A Prototypical Study, 23rd Bled eConference, Bled, Slovenia.

Scholz, M. (2008): From Consumer Preferences Towards Buying Decisions - Conjoint Analysis as Preference Measuring Method in Product Recommender Systems, 21st Bled eConference, Bled, Slovenia.

Wildner, S., Scholz, M. (2006): Managing Knowledge Methodically, Multikonferenz Wirtschaftsinformatik, Passau, Germany.

Bücher

Scholz, M. (2009): Die Conjoint Analyse als Instrument zur Nutzenmessung in Produktempfehlungssystemen, Logos Verlag, Berlin.

Lehner, F., Wildner, S., Scholz, M. (2008): Wirtschaftsinformatik - Eine Einführung, 2. Auflage, Hanser Verlag, München.